From Global Innovation to Regional Reach

With over 27 years of experience, Roseline is a holding company operating across Egypt and the UAE. We connect the world’s most trusted beauty, personal care, and wellness brands with Middle Eastern consumers through distribution, investment, and brand building.

Roseline Holding Company

About Roseline

Roseline is a holding company specializing in distribution, investment, and brand building across the beauty, personal care, and wellness industries. With operations in Egypt and the United Arab Emirates, Roseline combines international partnerships with in-house ventures, supported by a powerful logistics network of warehouses and a dedicated fleet. We are more than a distributor — we are a strategic partner that helps brands launch, scale, and thrive across the Middle East.

50+

Brands

300+

Employees

20+

Partnerships

98%

Egypt & UAE Coverage

Our Partners

Partners in Success

Our Services & Subsidiaries

Subsidiary: KoreashopABC

Korean Brands Distribution

Specialized distribution of Korean cosmetics in Egypt, ensuring reliable market entry, retail enablement, and nationwide supply chain management.

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Subsidiary: Glam House (UAE)

Regional Operations & Distribution

Wholesale B2B distribution channel in the UAE, offering regional replenishment, trade marketing, and retailer partnerships.

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Subsidiary: NRSLABS

Manufacturing

R&D and scalable production for beauty and wellness.

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Subsidiary: Veela Beauty

E-Commerce Solutions

Regional beauty-focused e-commerce platform providing direct-to-consumer sales, data-driven merchandising, and online visibility for global and local brands.

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Subsidiary: ESTEL Professional

Professional Hair Salon Solutions

Salon-exclusive professional color, care, and training.

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Roseline

Distribution & Retail Enablement

Specialized distribution of International cosmetics in Egypt, ensuring reliable market entry, retail enablement, and nationwide supply chain management.

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Subsidiary: SLKTVES Marketing Agency

Marketing & Creative Services

End-to-end brand building, digital marketing, performance media buying, influencer activations, and content creation to drive growth.

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Subsidiary: Nourish

Manufacturing & Product Development

In-house skincare brand, manufactured and developed by Roseline, combining science with mindful rituals. Demonstrates our capability to launch proprietary brands.

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Subsidiary: OptiFlow

Technology & Software Solutions

Provides software development and digital transformation services, ensuring that Roseline’s operations and partners are supported by advanced technology.

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Subsidiary: KOOSWALLA (KOOPLEX)

Professional Hair Salon Solutions

Advanced bond-repair systems, salon treatments, and technical education.

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